EMAIL & SMS MARKETING FOR CLOTHING BRANDS
You paid to get that customer. Why sell to them once?
We build the email and SMS system that brings customers back: automations that run on their own, and campaigns timed around your drops.
Free call. We look at your store and ads live. You keep the plan whether you hire us or not.
HELLO BLACK CHILD, ONE DROP DAY
Let's be honest. Your list is probably the most ignored money in your business.
You pay Meta to find a customer. They buy once. Then you pay Meta again to find a new one, while the people who already trust you hear nothing, or get another 20% off email.
The strongest days we've ever seen came from a list, not from ads alone. One of our brands did $75,992 in a day on a month with $741 of ad spend. That demand was built before the drop.
WHAT IT LOOKS LIKE
When the list is ready, the drop looks like this.
Sales are Shopify total sales. These are some of our best results, not a promise of what you will make.
WHAT'S ACTUALLY WRONG
Five problems we find in almost every account.
Most brands are missing the easy money first.
"Customers buy once and disappear."
What it usually is: no post-purchase or win-back flow, so nothing happens after the first order.
What we do: build the flows that bring them back at the right moment for your product.
"I have a list but nothing is running."
What it usually is: the automations that earn while you sleep were never switched on or never built.
What we do: audit every flow, build what's missing and check each one fires.
"Every email is a discount."
What it usually is: discounts became the only reason to open, and your margin pays for it.
What we do: mix in drops, stories and gifts, and keep discounts for when they do real work.
"I collect numbers but never text them."
What it usually is: no plan, and fear of annoying people.
What we do: build a drop-day text sequence and a calendar with limits on how often each person hears from you.
"My emails go to spam."
What it usually is: list health, sender setup or sending to people who stopped opening long ago.
What we do: check your sending domain, clean the list and send to people who actually engage.
WHAT YOU GET
What our email and SMS service includes.
- AuditList health, deliverability, signup rate and every automation you have or are missing.
- The core automationsWelcome, browse abandonment, cart and checkout abandonment, post-purchase, win-back, VIP, and back-in-stock or pre-order.
- Signup that grows the listA popup and offer that collect email and phone without cheapening the brand.
- Campaign calendarDrops, restocks and holidays planned weeks ahead, email and SMS together.
- Design that looks like your brandEmails built to match your store and to read well on a phone.
- ReportingRevenue from email and SMS each month, and what we change next.
We build in Omnisend, Klaviyo and Postscript. If you already use one, we build there.
LIST SCHOOL
What every clothing brand owner should know about their list.
Tap a lesson. Each one ends with something you can do today.
1A text gets read in minutes
Email gets opened over hours. A text gets read right away, which is exactly what a limited drop needs.
Free game: use email for the story and text for the moment the drop opens.
Read: the drop day SMS sequence2A drop is only as big as your list
One fresh brand we launched had about 2,500 subscribers going into its first drop, added about 500 more during it, and did $11,000 that day.
Free game: turn your password page into a signup page before the next drop.
Watch: the $124K password page3Build these flows first
Welcome, abandoned cart, abandoned checkout and post-purchase. They fire on what a customer does, so they earn while you sleep.
Free game: check all four are switched on today. Many brands find one is off.
Watch: email automations4Pre-orders need their own emails
A customer waiting weeks needs to hear from you, or they start asking for refunds. Timelines also have to be honest, because of the FTC Mail Order Rule.
Free game: send a progress update before anyone has to ask where their order is.
Read: pre-order vs pre-made drops5Segment before you blast
People who bought last week and people who never bought shouldn't get the same message. Sending to people who stopped opening can hurt your inbox placement too.
Free game: split your next campaign into buyers and non-buyers, and change one line.
6Get consent right
Text marketing needs clear opt-in. Do it right, or you risk fines and a blocked number. Your platform's signup tools handle most of this if you use them.
Free game: never import phone numbers into a text tool unless those people agreed to get marketing texts.
Watch: Postscript tutorialFROM THE OWNERS
Press play. Hear it from them.
I literally used to think that Meta ads were a scam ... my business is like growing so insanely.
@localblackchildHello Black Child
Behind the scenes of doing $124,000 in a day.
@localblackchildHello Black Child
Ray in the Dark runs my ads and I love it here.
@localblackchildHello Black Child
He recently just made me $30,000 in seven days.
@kayla.parrilla
Real clients, real videos. Some of our best results, not a promise of what you will make.
THEY TOLD US THIS TOO
Don't take our word for it. Look them up.
Been working w Ray n his team for the last 2 years. Business been boomin! They did my Website, Sms, Email n Ads, I jus focus on content n we BLITZZ.
@cocavangoMerlins FatherWorking with him and the team has been AMAZING. They've overdelivered and help us SCALE! Their Offer & Bundle strategy really helped my brand.
@lightskinkeishaoriginalbaddieclubWorking with them has been a great experience and can't recommend them enough as a solid team! I was a broke college kid now my brands doing 6 fig months.
@colinfroegbav3ribrandQUESTIONS
What people ask us on every call.
Which platforms do you use?
Omnisend, Klaviyo and Postscript. If you already use one, we build there.
Will this spam my customers?
No. Automations only fire on what a customer does (signs up, leaves a cart, buys), and campaigns follow a calendar with limits on how often each person hears from you.
How much of my revenue should come from email and SMS?
It depends on your list, your product and how often you drop. We look at your real numbers on the call and tell you what is realistic.
Can you also fix my website and ads?
Yes. Most clients have us run ads, the website, email and SMS together, so every part of the funnel works for the others.
Does the call cost anything?
No. The strategy call is free, and you keep the plan whether you hire us or not.
Show us your list. We'll show you what it's missing.
We open your store and your ads with you on the call, show you where the money leaks, and give you the plan in order. You keep it whether you hire us or not.
Book A Free Strategy CallFree. Have your store link and a rough idea of your monthly sales and ad spend ready.