Client Results: 9 Clothing Brands, From Their Lowest Month to Their Best
Nine clothing brands, one honest comparison: each brand’s lowest month against its best month after, straight from Shopify.
By Ray · Updated
Every brand has a bad month. What matters is what comes after it. Here are nine clothing brands we work with, each compared from its lowest month to the best month that followed, using numbers straight from their Shopify stores. Three brands asked to stay anonymous, so they appear as Brand A, B and C.
| Brand | Lowest month | Best month after | Also worth knowing |
|---|---|---|---|
| Hello Black Child | Dec 2025: ~$9K | Jan 2026: $124K | $124,047 in one drop day (683 orders) |
| Merlins Father | Apr 2025: ~$16K | Aug 2026: $81K | $825K in the last 12 months; 6.8x lifetime on Meta |
| Time A Tell | Oct 2025: ~$9K | Sep 2026: $130K | Conversion under 1% → 1.58% |
| Spaceboy Apparel | Mar 2026: ~$5K | Sep 2026: $84K | $351K in 2026 vs $43K in 2025 |
| Full Circle Caps | Apr 2026: ~$1K (new store) | Sep 2026: $35K | A new store built around sets and a buy-one-get-one offer |
| General Public Streetwear | May 2026: ~$4K | Oct 2026: $13K* | Yearly sales grew 3.5x from 2023 to 2025 |
| Brand A (apparel) | May 2025: ~$5K | Jan 2026: $164K | $106,550 in one day (Oct 2026); 10x lifetime on Meta |
| Brand B (apparel) | Mar 2025: ~$1K | May 2026: $104K | $50,931 in one day (May 2026) |
| Brand C (new brand) | Aug 2026: ~$3K | Sep 2026: $84K | $75,992 on its first big drop day, on $741 of ad spend that month |
*October 2026 runs through the 29th.
What the strongest results have in common
- Demand built before the launch. Hello Black Child texted a list of about 30,000 on drop day, and Brand C did $75,992 in a day on $741 of ad spend that month. Big days come from a list and a following, not from ads alone.
- Product and shipping right. Brands that ship pre-made stock fast get the repeat customers that make the next drop bigger.
- Constant content. The brands with the cheapest ads post every day.
- Scaling only after it works. Spaceboy and Time A Tell proved returns on small budgets before spending more.
Read the full case studies
- Hello Black Child: from a $9K month to a $124K drop day
- Merlins Father: from a $16K month to $825K a year
- Time A Tell: from a $9K month to $130K
- Spaceboy Apparel: from a $5K month to $84K
How we report results: sales figures are Shopify total sales from each store’s own analytics, read on October 29, 2026. Ad figures are Meta’s attributed purchase value. We compare a brand’s lowest month with the best month after it; drop brands have quiet months between drops by design, and we say so where it applies. October 2026 runs through the 29th.
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