ORGANIC & CONTENT MARKETING FOR CLOTHING BRANDS
The brands with the cheapest ads post every day.
Paid ads work best when the brand behind them already looks alive. We plan and produce the content that grows your page and feeds your ads with fresh creative.
Free call. We look at your store and ads live. You keep the plan whether you hire us or not.
WHAT GOOD CONTENT DOES TO AD COSTS
Let's be honest. You don't have an ad problem. You have nothing fresh to run.
Your ads keep running the same three videos. You post when you remember. You know you should do more, and you also have a brand to run.
Meta charges less for ads people stop and watch. So content isn't a side job. It is the cheapest media you can buy. The owners winning right now make content, and let a team handle the rest.
THE PROOF
Content that looks like content wins.
These ran as ads. Look how few of them look like ads.
Spend and return as Meta reports them, not store sales. Some of our best ads, not a promise of what you will make.
WHAT'S ACTUALLY WRONG
Five problems we see on almost every page.
None of them need a bigger budget.
"I post when I remember."
What it usually is: no plan, so every post starts from zero and your drops get no build-up.
What we do: a monthly plan of reels, carousels and stories built around your drops.
"My feed doesn't look like my brand."
What it usually is: random posts with no look, so a stranger can't tell what you stand for.
What we do: a grid, bio and highlights that look like a brand people want to buy from.
"My ads keep running the same three videos."
What it usually is: no pipeline from your page into your ads. Good posts die after a day.
What we do: turn your best organic posts into ads, so paid and organic work together.
"I don't have time to shoot."
What it usually is: you are trying to be the owner, the model, the editor and the media buyer.
What we do: plan it, brief creators and produce imagery from your real product photos. Where you film, we give you the shot list and edit.
"My product photos look bad."
What it usually is: dark phone shots make good clothes look cheap.
What we do: on-model and lifestyle pictures made from your real product photos.
WHAT YOU GET
What our organic and content service includes.
- Content planA monthly plan of reels, carousels and stories built around your drops.
- Creator contentCreators and customers wearing your pieces, used on your page and in your ads.
- Product imageryOn-model and lifestyle pictures made from your real product photos.
- Feed and profileA grid, bio and highlights that look like a brand people want to buy from.
- Ad creativeYour best organic posts turned into ads.
- Instagram firstThen TikTok. The same content feeds your Meta ads.
CONTENT SCHOOL
What every clothing brand owner should know about content.
Tap a lesson. Each one ends with something you can do today.
1The first 3 seconds decide it
Nobody is waiting for your post. If the opening doesn't stop them, the rest doesn't exist.
Free game: film one video, then 5 different openings. Post the same video with a different first line.
Watch: the secret to going viral2Raw beats polished
People click what looks like content, not what looks like an ad. Click rates on Merlins Father's phone videos ran 3.4 to 4.1%.
Free game: shoot your next post on your phone, in real light, with real people.
Watch: film and edit on your phone3Your posts are unused ads
One brand we audited had 44 of its last 66 posts eligible to run as ads, and none had ever been tried.
Free game: pick your 3 best posts this month and run them as ads at a small budget. Check you have the rights to any music first.
4Build up to a drop
Hello Black Child's biggest day came with a vlog, a list and weeks of build-up, not a surprise post on the day.
Free game: start posting about the next drop 2 weeks before it, with the date on every post.
Watch: the reality of a viral drop5Creators sell what you can't
A person your customer likes, wearing your piece, does the job of a whole ad. Testimonials from real owners are also some of the best ads we run.
Free game: send your product to 5 customers who already post, and ask for one honest video.
6Organic grows the whole funnel
It makes your ads cheaper and your brand stronger, but it doesn't replace ads. Most brands grow fastest with both.
Free game: look at which posts got shares and saves. Make more of those.
Watch: the Instagram growth courseFROM THE OWNERS
Press play. Hear it from them.
I'm only going with Ray in the Dark.
@colinfroegbav3ribrand
Ray runs my ads, he changed my life.
@lightskinkeishaoriginalbaddieclub
A few months ago, I started working with Ray in the Dark and my business has completely turned around for the better.
@localblackchildHello Black Child
I don't usually use ads, but when I do, it's only one person I go to.
Clothing brand owner
Real clients, real videos. Some of our best results, not a promise of what you will make.
THEY TOLD US THIS TOO
Don't take our word for it. Look them up.
Been working w Ray n his team for the last 2 years. Business been boomin! They did my Website, Sms, Email n Ads, I jus focus on content n we BLITZZ.
@cocavangoMerlins FatherWorking with him and the team has been AMAZING. They've overdelivered and help us SCALE! Their Offer & Bundle strategy really helped my brand.
@lightskinkeishaoriginalbaddieclubWorking with them has been a great experience and can't recommend them enough as a solid team! I was a broke college kid now my brands doing 6 fig months.
@colinfroegbav3ribrandQUESTIONS
What people ask us on every call.
Do you film the content?
We plan it, brief creators and produce product imagery from your real photos. Where you film yourself, we give you the shot list and edit.
Which platforms?
Instagram first, then TikTok. The same content feeds your Meta ads.
Can this replace paid ads?
It makes your ads cheaper and your brand stronger. Most brands grow fastest with both. See Meta ads for clothing brands.
Does the call cost anything?
No. The strategy call is free, and you keep the plan whether you hire us or not.
Show us your page. We'll show you what to post next.
We open your store and your ads with you on the call, show you where the money leaks, and give you the plan in order. You keep it whether you hire us or not.
Book A Free Strategy CallFree. Have your store link and a rough idea of your monthly sales and ad spend ready.