SHOPIFY WEBSITE DESIGN FOR CLOTHING BRANDS
You're paying for clicks your store throws away.
We design and build Shopify stores for clothing brands, made to turn traffic into orders. Every build starts from your own assets and the numbers in your current store.
Free call. We look at your store and ads live. You keep the plan whether you hire us or not.
HELLO BLACK CHILD, BEFORE AND AFTER
Let's be honest. A pretty store and a store that sells are not the same thing.
15,921 people showed up on Hello Black Child's store in one stretch, and only 53 of them bought. Traffic wasn't the problem. No ad was going to fix that.
So we don't start with what looks nice. We start with where your visitors drop off, then build the page that fixes it. And we keep your look, because customers trust what they recognize.
BEFORE AND AFTER
Same brands. Same products. A better first screen.
On a phone, because that is where your customers are. Time A Tell had 48.8K of its 50.4K sessions on mobile.
Before pictures are archived copies from the Internet Archive, and some product images in them did not load. Results depend on your product, your traffic and your offer.
WHAT'S ACTUALLY WRONG
Five leaks we find in almost every store.
Most of them cost nothing to fix once you can see them.
"My site looks fine, but people leave."
What it usually is: the first screen doesn't say what you sell, who it's for or why to buy now.
What we do: lead with the product on real people, a clear name and one reason to buy today.
"Shopping on a phone feels clunky."
What it usually is: the store was checked on a laptop. Tiny text, slow pictures and buttons below the fold.
What we do: build for the phone first, with two products across and a sticky add to cart.
"They add to cart, then vanish."
What it usually is: a surprise at checkout, usually shipping cost or delivery time shown too late.
What we do: put shipping and delivery up front, and remove the surprises before the checkout page.
"My orders are too small."
What it usually is: nothing on the page makes the second item the obvious buy.
What we do: build bundles and sets into the product page and the cart, so a bigger order is the easy choice.
"My theme is slow and full of apps."
What it usually is: every app adds code your customers wait for, including apps nobody uses.
What we do: remove what isn't earning, and check speed on a phone before anything goes live.
WHAT YOU GET
What our web design service includes.
- Conversion auditWe score your current store on about 40 checks: speed, phone, product page, cart, checkout and trust.
- Homepage built like top fashion storesStacked product sections, current and past drops, proof up front.
- Product pages that sellClear sizing, real reviews, bundles and a sticky add to cart on phones.
- A cart that raises order valueFree-shipping progress bar, add-ons and gifts.
- Collections built for searchCollection pages named and written for what your customers type into Google.
- Safe launchWe build on a draft copy of your theme and check every page on desktop and phone before anything goes live.
You keep your products, customers and apps. Your current store stays live until you approve the new one.
STORE SCHOOL
What every clothing brand owner should know about their store.
Tap a lesson. Each one ends with something you can do today.
1The math behind every store
Sales = visitors × conversion rate × order value. Three levers, that's all. Before you change anything, find out which one is actually broken.
Free game: pull these three numbers for your last 30 days. Whichever looks worst is your first job.
Watch: getting traffic but no sales?2Your first screen has one job
It has to say what you sell, who it's for and why to buy now. "New arrivals" says none of that.
Free game: open your store on your phone. Can a stranger tell all three in 3 seconds?
3Test on a phone, not a laptop
At Time A Tell, 48.8K of 50.4K sessions were on mobile. Your laptop view is what almost nobody sees.
Free game: buy something from your own store on your phone, and write down every moment you got annoyed.
4Add to cart tells you where the leak is
Lots of visitors with few carts means the product page or the offer. Lots of carts with few sales means checkout. Time A Tell's rates over one month: 9.76% add to cart, 1.57% conversion.
Free game: open Shopify's conversion breakdown and find your biggest drop.
Read: traffic but no sales5Show sold-out products
Hiding them makes a brand look empty. A sold-out badge proves people actually buy from you. When the whole store sells out, Merlins Father turns its page into a text signup for the next drop.
Free game: keep your best sold-out pieces visible, with a way to get told about the restock.
Read: Merlins Father case study6Pick a theme for speed
A fancy theme with 20 apps loses to a simple one that loads fast and shows your products. The theme matters less than what you do with it.
Free game: delete one app you haven't opened this month.
Read: best Shopify theme for clothing brandsFROM THE OWNERS
Press play. Hear it from them.
A few months ago, I started working with Ray in the Dark and my business has completely turned around for the better.
@localblackchildHello Black Child
Ray runs my ads, he changed my life.
@lightskinkeishaoriginalbaddieclub
I'm only going with Ray in the Dark.
@colinfroegbav3ribrand
I don't usually use ads, but when I do, it's only one person I go to.
Clothing brand owner
Real clients, real videos. Some of our best results, not a promise of what you will make.
THEY TOLD US THIS TOO
Don't take our word for it. Look them up.
Been working w Ray n his team for the last 2 years. Business been boomin! They did my Website, Sms, Email n Ads, I jus focus on content n we BLITZZ.
@cocavangoMerlins FatherWorking with him and the team has been AMAZING. They've overdelivered and help us SCALE! Their Offer & Bundle strategy really helped my brand.
@lightskinkeishaoriginalbaddieclubWorking with them has been a great experience and can't recommend them enough as a solid team! I was a broke college kid now my brands doing 6 fig months.
@colinfroegbav3ribrandQUESTIONS
What people ask us on every call.
Will my store go down during the redesign?
No. We build on a draft theme. Your current store stays live until you approve the new one.
Do you work on my existing theme?
We start from what already works in your store and rebuild around it. You keep your products, customers and apps.
Is SEO included?
Yes. Page titles, collection structure, headings and internal links are part of every build.
Can you run the ads that send traffic to the new site?
Yes. See Meta ads for clothing brands.
Does the call cost anything?
No. The strategy call is free, and you keep the plan whether you hire us or not.
Show us your store. We'll show you the leak.
We open your store and your ads with you on the call, show you where the money leaks, and give you the plan in order. You keep it whether you hire us or not.
Book A Free Strategy CallFree. Have your store link and a rough idea of your monthly sales and ad spend ready.